Sushi Studio: A redesign of a Sushi Restaurant Website
Introduction
The project focuses on redesigning a restaurant website to address the challenges of the growing popularity among students and families. The goal is to create an intuitive and modern platform that meets the need of both students and Families.
Problem
The current website fails to meet the evolving needs of its growing customer base, resulting in a suboptimal user experience. Navigation is unclear, making it difficult for users to find essential information and complete tasks efficiently. The reservation system is cumbersome, leading to frustration and potential drop-offs in bookings. Additionally, the website lacks engaging features that encourage interaction and repeat visits, limiting customer retention. Furthermore, the absence of a streamlined ordering system for takeout impacts convenience, while inconsistent branding and outdated visuals fail to reflect the restaurant’s modern identity.
Solution
The redesigned website features a seamless booking system, intuitive navigation, and a vibrant design appealing to students and families. Key additions includes dietary filters, order online, student discounts to enhance user engagement and satisfaction.
Design process
I applied the design thinking process to redesign the website. Through research and competitor analysis, i identified pain points, i then brainstormed solutions, created prototypes and tested them with users to refine the design.
Current Website Analysis
I analyzed the current website to understand the users, their needs, and the current challenges. By doing this, i gained insights into its strengths, weaknesses, and how it aligns (or doesn’t align) with user expectations and how i can improve the user experience in the new design.
Competitor analysis
I did a competitor analysis on 3 popular sushi restaurant in Copenhagen to understand the strength, weakness, opportunities and strength each competitor presents. Tis analysis helped me pinpoint area where sushi studio can standout ensuring that the website effectively meets the users expectations
Research
I conducted a quantitative analysis using 50 participants to quickly gather structured insights from potential users of sushi studio website. The questionnaire target university students and families. The data gathered provided a foundational understanding of the user needs and frustrations guiding the website design and functionality to better align with the target audience priorities
User persona
I created 2 user personas and they represented the 2 key user groups, a student seeking budget friendly meals and a family seeking a family friendly restaurant for their outings. By analyzing their needs, pinpoints, I tailored design decisions to meet their needs
Design System
I created a design system for the apartment finder application, defining typography, colors, buttons, forms, and icons, along with layout and spacing guidelines. This ensured consistency, streamlined the design process, and provided a cohesive user experience.
Low Fidelity Wireframes
I then prceeded to do the low fidelity wireframes to outline the basic layout aand structure of the website focusing on key elements without detailed design.
I developed high-fidelity prototypes to refine the visual design and interactions of the website. These prototypes incorporated the finalized design system, and interactive elements, allowing for detailed user testing and feedback to ensure a polished and intuitive experience.
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